TRP chooses McCormick for new tractor franchise in Lincolnshire and Yorkshire

Thu 3/07/2014

Farm machinery dealership TRP Ltd has committed two of its branches to supporting McCormick tractor users with essential parts and service back-up throughout a large swathe of eastern counties agriculture.

TRP chairman Roger Pearson and managing director Jonathan Pearson spent several months examining options for a new tractor franchise at their Sleaford headquarters in Lincolnshire and the Everton branch near Doncaster, South Yorkshire.

“We had several approaches from different manufacturers and weighed up the product range that would best suit the types of farming served by our branches, as well as the way the suppliers do business,” says Roger Pearson. “In the final analysis, we got a positive message from other McCormick dealers about the team at AgriArgo and concluded that the McCormick product range would be our best choice.”

TRP Ltd now has a McCormick territory east of the M1 extending south from Goole to Stamford.

“We’re delighted to welcome such an established operation as TRP to the national McCormick dealer network,” says Ray Spinks, sales director and general manager at AgriArgo UK. “TRP has the resources and commitment to provide a high standard of parts, repairs and servicing support to users of our tractors.”

TRP salesmen Tony Hailstone at Everton and Tony Dimmock at Sleaford are now familiarising themselves with a McCormick line-up that is being transformed with the introduction of as many as eight new ranges over the next two to three years. For Jonathan Pearson, the new product development programme was a big draw in the choice of franchise because the type of farming served by the two branches calls for competitive tractors across the power spectrum.

“In the Doncaster area we’re looking at mixed arable and grass farms, particularly beef units, running smaller to mid-size tractors,” he explains. “At Sleaford, our market among contractors, arable farms and commercial horticulture is for straightforward, reliable tractors for field cultivations and spraying, and vegetable harvesting rigs and trailer work.

“The McCormick range fits the bill nicely and will only get better as the new models come through,” he points out.

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