Read Agriservices for McCormick in Somerset

Fri 3/08/2012

An established farm machinery dealership has started a new venture supplying McCormick tractors.

Richard Read of Read Agriservices, based at Wanstrow between Frome and Shepton Mallet in Somerset, believes the distinctive red and silver tractors will suit the dairy farms and mixed farming enterprises in his area, who increasingly want a power unit that is reliable and performs well but is also uncomplicated.

“There’s a growing feeling that a lot of tractors have become too complex,” he says. “Livestock farmers in particular, who rely on their tractors every single day, want a reliable machine that’s easy to use and comfortable to operate; the McCormick products fit that description perfectly.”

Read Agriservices has been awarded the franchise for McCormick compact and agricultural tractors in a territory that extends from Bridgwater to Amesbury and from Bristol to Gillingham.

“We’ll continue to support our customers by drawing on our years’ of experience with our previous franchise while working to maintain our reputation as we attract new customers with the McCormick products,” he says. “Our parts manager Rex Vincent is starting to build a stock of McCormick parts and accessories in the stores, and our workshop staff, headed by Mark Stevens, who recently took over as service manager, will have specialist training on the products.”

In the sales office, Brian Yeates and Dick Bath have contacted regular customers and also McCormick users to make them aware of the new venture.

“We’ve had a positive response from farmers we’ve spoken to,” says Brian Yeates. “Existing McCormick users tell me the tractors are reliable, which is a key issue for dairy farmers, and there’s a good choice of models and specifications.”

Dairy farmers Tim and Ben Hutton have become Read’s first McCormick customer by taking delivery of an X60.40 tractor.

“We looked at similar tractors but preferred the McCormick,” says Nick Hutton. “It’s simple and functional, has a roomy cab with great visibility and the telescopic drawbar, which is standard, is great for hitching a trailer.”

Read the press release for the full story; it’s available to download in the panel to the right.