New McCormick Dealer for South Midlands
Fri 12/07/2013
An enthusiastic new team at Rollason Engineering, a farm and garden machinery retailer that also undertakes service and repairs, is getting behind the McCormick tractor range.The business, located alongside the Fosse Way near Moreton Morrell, Warwickshire, has been awarded the McCormick sales, service and parts franchise for the south Midlands by GB distributor AgriArgo UK.
“I’m really impressed by the enthusiasm shown by the Rollason staff for their new tractor enterprise,” says AgriArgo area sales manager Tim Lawrence. “Charlie Rollason and his team are determined to make a success of supporting our tractor users in the area.”
The company’s McCormick territory, which is bisected by the M40 motorway, extends southwards from Coventry to Woodstock in Oxfordshire, and westwards from Northampton across northern Warwickshire to Redditch.
“I took on the McCormick range largely because of the breadth of product available, which suits the different farming and other rural enterprises we serve,” says Charlie Rollason. “We have the GM and X10 Series mechanical and hydrostatic drive compacts from 25-50hp for our equine, parks and utility customers, right up to the 230hp X70 six-cylinder tractor for arable farmers.”
Between those extremes are tractors like the new 85-113hp McCormick X50 series for livestock, horticultural and groundscare applications, and the mid-range 90-126hp X60 and MC series four-cylinder tractors, which perform in stock and arable farming roles.
“Before taking on the McCormick range, I talked to users and other dealers and the positive responses reassured me I was doing the right thing,” says Mr Rollason. “People like the tractors; they say they are reliable and easy to use, and they’re priced right.
“A good tractor franchise is a key foundation for an agricultural engineering business like ours,” he adds. “I believe we have that in the McCormick range.”
Read the full story by downloading the press release on the right.
