Machinery dealer drops major franchise to take on McCormick

Mon 14/10/2013

The launch of new high horsepower tractors and a preview of several new ranges to come have convinced Lancs-based dealer Bryan Hoggarth to switch brands.

He is confident that resigning from the New Holland franchise to take on McCormick and focusing all operations on a single branch will refresh his business and improve customer service efficiency.

The decision to represent McCormick in southern Cumbria and the Yorkshire Dales has not come easily, says Mr Hoggarth at his base near Carnforth, Lancashire.

“This is our twentieth year with New Holland, so you can imagine how difficult a decision this has been,” he comments. “But I firmly believe it’s the right decision for the long-term good of our company, for the staff employed here and, ultimately, for our customers.”

The final decision followed a visit to the ARGO Tractors factory in Italy where today’s McCormick products are built. Meeting top managers and being given an insight into the new McCormick tractors being introduced over the next two years convinced him to make the switch

"There are some good, solid tractors, especially for livestock farmers, in the current range, with the 92-121hp X60 and new 85-113hp X50 line-up," he says. "But I’ve also had the privilege of seeing and driving the new generation X7 Series higher horsepower tractors and I’m genuinely impressed."

Bryan Hoggarth Ltd now represents the McCormick range in a territory that covers north Lancashire and eastwards from the M6 across south-east Cumbria into the Yorkshire Dales.

Existing dealers John Charnley & Sons at Chorley to the south, Relph Machinery at Great Broughton to the north-west, and H Pigney & Sons at Appleby to the north of this territory are unaffected by the appointment.

“We’re delighted to welcome Bryan Hoggarth and his colleagues to the national McCormick dealer network,” says Ray Spinks, general manager and sales director at McCormick distributor AgriArgo UK. “We’ll provide every possible support as they make the transition to our tractor range and have already started providing sales and technical training.”

For further information download the Press Release from the right