Dealers work together to bolster services to farming and groundscare customers

Fri 1/03/2013

Working together to benefit customers

When two businesses have similar interests but complementary skills, locations and product lines it often makes sense to work together. And that is precisely the scenario that has brought together farm tractor sales and service dealer Hilton Machinery, based at Market Drayton, Shropshire and amenity equipment specialist Burrows Grass Machinery, located between Stafford and Cannock.

“By working with Burrows Grass Machinery, farming customers in the southern area of our territory will have a local source of McCormick parts and a workshop facility for servicing and repairs,” explains Julian Kearne of Hilton Machinery. “And as our sub-dealer for McCormick tractors supplied to the groundscare sector, customers will benefit from Burrows’ specialist knowledge and experience.”

The partnership has already resulted in Burrows supplying a pair of 92hp McCormick C-Max tractors to one of the largest groundscare contractors in the area. Cropper Grounds Maintenance provides diverse services to schools and commercial premises from its base in Fenton near Stoke-on-Trent, majoring on grass and hedge cutting, landscaping, tree surgery and weed control.

Hilton Machinery was awarded the McCormick sales and service franchise for Staffordshire and parts of Shropshire and Cheshire in 2010, and upgraded its operation the following year by moving into new workshop, parts and retail premises in Market Drayton.

Read the full press release in the download section to the right.