Bigger McCormick territory is reward for dealer’s parts and service performance
Sat 10/08/2013
A farm machinery business set up just five years ago is already expanding thanks to the standard of parts and service back-up it provides customers.HJR Agri (Oswestry) Ltd was formed in 2008 by former Burgess employees Terry and Alan Hughes, Melfyn Jones and Andy Roberts. They started representing the McCormick tractor range in west Shropshire and mid-Wales a year later.
Their performance since then has given McCormick distributor AgriArgo the confidence to extend the company’s sales and service support territory into north Wales, from just west of Chester to Conwy, where it borders the area covered by Anglesey-based PGF Agri.
To develop customer relationships in the area, HJR Agri has appointed experienced salesman Carwyn Williams to cover the new territory.
“I’ve sold tractors, quads and parts in the area, so know the farms well, and was often in competition with HJR when I worked the patch for another tractor dealer,” says Mr Williams. “They’re very much on the button and pride themselves on the standard of after-sales service; when I’m negotiating with customers, it gives me confidence that if they take on a McCormick, they’ll get good back-up.”
The McCormick range has come on a lot since it returned to the agricultural scene 12 years ago, he adds: “With everything from compacts to heavy duty contractor power units it’s a very suitable product range for the farms in my area.”
Denbigh-based contractor D Vaughan & Son has become Carwyn Williams’ first McCormick customer, purchasing a 141hp MTX150 to join a fleet that tackles all manner of field work. The tractor clocked up 100hrs in the first 10 days with the crew and its main jobs will include square baling and buckraking on silage clamps.
Read the full story by downloading the press release on the right
